VISUAL STRUCTURE PRODUCT DETAIL PAGE

Visual Structure for the product detail page is shown below

       

Product detail page

Header
Same as landingpage.

Content
22. Route
The route shows the user which steps have been taken to arrive on the current web page. This route can be useful to check in which category you are or to navigate to a previous one.
Relevance: 5

Because the visitors are navigating through the web page by themselves, the route is not that necessary. If the visitor will get lost he could easily return to the homepage by clicking on the logo. Hereafter the visitor could start navigate again.

23. Detailed product advertisement
This type of advertisement has the function to inform the visitor. Here you can find anything about you’re chosen phone such as the price, specifications and possible providers. Besides, this advertisement consist of a ‘click-buy’-button.

Relevance: 9

Without this kind of advertisement less purchases will be made. The reason the visitors will visit this webpage is because of the needed information. By giving a complete overview, the visitor is informed entirely and will purchase quickly.

24. Specifications
These buttons gives you the opportunity to navigate through the different options you can select for your chosen phone. By clicking one of these buttons, the information will become directly available underneath.
Relevance: 9

These options are really important to the visitor. It gives all the necessary information needed by taking out a new subscription or extending it. Besides it shows additional information and even more important, reviews of previous buyers.

25. Providers
This will give the visitor the possibility to chose between the different providers you would like to compare. For example if you would like to compare all the deals of Telfort, you easily click on their logo and the deals will show up.
Relevance: 8

This function is really useful for the visitors. Most of the visitors always would like to make a comparison between the price and the functions the phone consist of. By using this function you will directly get a complete overview of the comparison you have made.

26. Preferences slidebars
These slidebars can be set on your ideal amount of data, minutes and maximum price per month. This function is an addition on the previous options. By setting all these preferences the best deal will be made especially for you.
Relevance: 8

Even for this function applies, without it the comparison will not be complete. For the visitor it will be easier to search through the offers when a small pre-selection is already made.

27. Provider comparison
This overview shows a result of all previous actions. After setting your preferences an overview of the best phone deals is shown.
Relevance: 10

In comparison with the previous functions this one is the most relevant but without the previous ones this overview will not be complete. This function is really convenient for the visitor which provides a positive experience.


Footer
Same as landingpage.