According to the relevance on which we rated the different elements, we will decide what has to return in our redesign. Unfortunately, during analysing we noticed a lot of repetition, most elements can be merged into one. The viewer gets an awful lot of information, which tends to be overwhelming. A clean visual overview is what we want to achieve, eliminating multiple elements. The navigation bar is the most relevant element, allowing the viewer to navigate through the entire web page. Although, currently its relevance seems to be neglected, and operates on merely a functional level. Each option represented in the navigation bar is repeated in the content. Increase the navigation bar’s size, making it a main focus on the web page will give us possibilities to eliminate these repetitive elements in the content.
The use of icons may lead to better usability of the webshop. A lot of text is currently shown, so it is difficult to distinguish options from each other without reading the text. Using icons is visually informative and make for a more coherent web page.
The header & Footer basically stay the same. Both contain loads of valuable informations, but they don’t need to attract the viewers attention. Making the header and footer merge with the background is a nice way of blending it with the total page.
One of the factors causing this information overload is the amount of products shown on the landing page. All the different phones are difficult to compare with one anothers, and don’t differ in color or size. As a viewer it is unclear where to look, what information should be absorbed and how to proceed further. Changing this will definitely benefit the visual structure of the web page.
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